That there is an ad the Sixers were running on Facebook and Instagram.

Problem: They just announced Joel Embiid won’t play on Saturday. Rather, he’ll play the first game of the back-to-back on Friday.

The ad appears to have been run before the game was postponed last night. Had Embiid played last night – he was scheduled to play 28 minutes – then he likely would’ve sat out on Friday and played on Saturday, since he’s still not playing both games of a back-to-back. But his schedule has now been thrown out of whack and fans who bought tickets for the game on Saturday, literally because the Sixers advertised that Embiid would be playing, will be SOL.

On one hand, it’s hard to blame the Sixers for the court issue. They don’t own the building and found themselves in a situation beyond their control. Stuff happens. But this is the problem when you run a marketing campaign based around a player who doesn’t play in every game. No one – not Embiid, his trainers or coaches – know which games he’ll play and which he won’t. We can all make educated guesses, but they don’t always turn out. So we’re left with a… fluid… situation, one that the Sixers probably shouldn’t continually build advertising campaigns around.

H/T to (@jb1027)