From ESPN:

NBA franchise the Miami Heat have acquired stake in multigame esports organization Misfits, the two parties announced Tuesday. With the investment, the Heat will assist in managerial duties around the brand, including a new rebrand to match the Heat colors, marketing, brand promotion and sponsorship.

…

The Heat are the second NBA franchise to fully integrate into an esports team. In September, the Philadelphia 76ers ownership group purchased majority stake in Team Dignitas and Apex Gaming, merging the two under the Dignitas banner, appointing new staffers and using some of its staff from the Sixers for the esports brand.

Now the Heat can have their execs go on podcasts and talk about e-sports and do stuff like this:

rovell-sevens

I snark, but the Sixers are actually on to something here.