Tis the time of year whence change es en un air.
A new football season often brings with it the beats of change. What’s working, stays. What’s not… changes. Ch-ch-ch-changes. You may recall that last year Josh Innes was jettisoned from WIP ostensibly as the result of a bad Tweet, but perhaps actually due to his suffering ratings and the fact that football season was fast approaching and THOU SHALL NOT STAND! Michael Barkann was similarly removed from the battlefield in October.
With that in mind, let’s take a look at the local sports talk radio ratings.
As you may have noticed, THE LEAKS HAVE STOPPED. Someone got to the leakers. Donald Trump would be hard. But no matter, we still have gleaned some insight into the local sports talk radio ratings during this the slowest of times.
As it has been explained to me, Anthony Gargano continues to pose no threat to Angelo Cataldi in the mornings. In the mid-days, Harry Mayes and Rob Ellis on 97.5 are getting beat soundly by Jon Ritchie and Joe DeCamara on WIP, who recently almost doubled their counterparts among men 25-54. Overall, Phillies games tend to help WIP in the mid-days and afternoons, among all audiences 18+, but less so or at times not at all among men 25-54. In the afternoons, Chris Carlin and Ike Reese have improved since the winter and have begun to nip at Mike Missanelli’s heels, though he’s still holding them at an arm’s length away.
As you know, the maestro tends to be well-informed, and it may be worth contemplating possible changes to the lineups. Continue Reading