Screen Shot 2012-01-03 at 1.39.56 PMWhere's everbody else?

Bob Costas sad.

Not even Philly and New York, or HBO, or two of the best teams in the NHL could save the 2012 Winter Classic from being the lowest rated yet. 

The overnight ratings via Sports Business Daily and Puck The Media:

Winter Classic Overnights

2008, Pittsburgh vs. Buffalo, 1/1/08: 2.6
2009, Detroit vs. Chicago, 1/1/09: 2.9
2010, Philadelphia vs. Boston, 1/1/10: 2.6
2011, Washington vs. Pittsburgh, 1/1/11: 2.8
2012, NY Rangers vs. Philadelphia, 1/2/12: 2.4 

 

Reasons (unofficial): The moved start time, competition from the Outback Bowl on ABC, and the fact that the game was played the day after New Year’s Day, when some (few, but some) had work and school. Still, though, that’s disappointing. We’ll await the results from Philly and New York, which I would imagine were off the charts compared to the rest of the pigskin-loving country.