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Shane Victorino and his wife, Melissa, took out this full-page ad today's Daily News and Inquirer. 

Based on the Inquirer and Daily News' rate card, and assuming the Philadelphia Media Network folks gave an aggressive rate usually reserved for large advertisers, the two full-page ads, with color, probably cost Victo (or his foundation…) somewhere around $35,000. To which I say: What the hell, Shane? This slappy would have given you a site-takeover ad for, like, $1,000… for the week. Let's talk.

Oh wells, classy move either way.

via Bob Vetrone Jr., of the Daily News