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There are a pair of viral videos featuring Max Talbot circling the intertubes. Last week, one reader (I forget who) sent me one: a video of Talbot seemingly doing a one-finger pushup. The other is Talbot shooting a hockey puck out of the air with a bow and arrow.

I was somewhat skeptical (because of their ridiculousness), and unsure how old they were. So I forgot about them. But over the past few days, I’ve seen more links to the videos on Twitter, and they were picked up by CSN under the headline: Watch Max Talbot Shoot a Puck Out of Midair with a Bow and Arrow.

I guess the Evan Longoria Snags Foul Ball With Bare Hand headline was already taken. 

Talbot did not such thing.

As has been pointed out by many online commenters, Original-Gamer.com, CBS Sports, and The Philly Post, the videos are apparently part of an odd guerrilla marketing campaign for Assassin’s Creed III.

Adam Gretz, CBS Sports:

And the original video that features Talbot (wearing the same hooded sweatshirt as in the video above) doing one-finger pushups in front of, conveniently enough, an Assassins Creed banner.

 

Mike Bertha, The Philly Post:

In the first video, Talbot is seen in a training session (complete with a black hoodie, hood up) in front of an American flag with the Assassin’s Creed logo in it. In the second video, Talbot offers his best Hawkeye impression and shoots a hockey puck out of mid air with a bow and arrow. Again, hoodie, quiver and bow and arrow.

 

Here’s the thing, though: No one seems to know why Max Talbot, of all people, is doing viral promos for a video game. If you have any insight or theories, I’m all ears, because, as you can probably tell, today seems like it’s going to be a slow news day.

You can watch the videos after the jump.