Screen Shot 2013-09-03 at 5.36.25 PMThe Eagles continue their mostly excellent revamped PR and new media efforts in 2013, this time with a little help from branding agency 160over90, which helped the team create the simple – yet effective – FlyEaglesFly.com, a promotional site that basically compels you to Tweet this outstanding video:

Good stuff. But no way the hipsters riding bikes under 95 at 27-second mark could tell you how to achieve a first down.

Now, if only someone would explain to the Phillies how to use Twitter.