The guild is the union that counts writers, advertising staff and others as its members. They are, apparently, making a bid – token or otherwise – at buying the Daily News from Philly Media Network. It’ll be interesting to see how they would intend on structuring that, but I can’t see a scenario in which having a stake in a dying tabloid newspaper would be a good decision for anyone on the buying side.

Amy Buckman – former 6 ABC-er and current Inquirer, Daily News and Philly.com spokesperson – says PMN has no interest in selling the Daily News.

If someone could explain to me either side’s thinking here, that would be great.

UPDATE: Joel Mathis has the full report:

“We would like to commence negotiations for a sale of the Daily News immediately,” Lisa A. Lori, the guild’s attorney, wrote in a Thursday letter (below) to Terry Eggers, the new publisher at Philadelphia Media Network, which owns the paper.

Such a purchase, she wrote, “will help mitigate the loss of employment for a substantial number of individuals and it will help PMN shed an asset that, based on the number of layoffs of Daily News employees … it appears PMN has little interest in.”

Yes, because it’s a dying product held onto by nostalgic dinosaurs.