Riddle me this: Why would a home remodeling company based out of Chester, PA buy three billboards on I-480 in Cleveland? To recruit LeBron James to Philly, of course.

The three billboards, each with a different LeBron-to-Philly message, are located seven miles from Quicken Loans Area. Here they are:

I love it. It’s like the old saying goes: Sometimes in life if you want something, you just have to rent three strategically-placed billboards in Cleveland for three months and grab it.

Asher Raphael, the co-CEO of Power Home Remodeling, told ESPN’s Darren Rovell:

“We’re passionate about Philadelphia. We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here.”

Simple enough. While it remains to be seen if James will heed the advice of the ploy and complete the process, at the very least, this is one hell of a creative (and funny) marketing strategy.