From the organization this morning:

The responses to that tweet are a train wreck. It’s 50% people saying it’s too short and insincere, and the other 50% are criticizing them for not supporting local police.

I wrote about this a bit yesterday in the Carli Lloyd column, the idea of athletes, teams, and whatever brand you like issuing a meaningless statement just to appease the mob. Allow me to repost this paragraph:

“The ironic thing about it is that most of these social media posts mean absolutely nothing in the grand scheme of things. Every single athlete (or team) on the planet could post a heartfelt message about George Floyd, which wouldn’t be half as effective as donating money to good causes, reading up on racial inequality, or participating in a demonstration or protest. The mob mentality just results in everybody under the sun issuing their own George Floyd statement to cover their butt, not necessarily because they give a shit about injustice, but because they know the Twitter horde will come for them if they don’t post some canned crap on Instagram.”

The margins are very thin for athletes/teams/brands when doing these social media posts. You have to issue your statement early and get it right, or else you get ripped by the mob. And people who disagree with the protests and demonstrations to begin with are going to be pissed off by default, so really you’re sort of fucked if you do, fucked it you don’t.

Anyway, carry on.