Sixers Make BetMGM Official Sports Betting Partner
BetMGM launched in Pennsylvania last week, and now they’re joining with the Philadelphia 76ers as the team’s official sports betting partner.
From the press release:
The Philadelphia 76ers announced today that BetMGM, a leading sports betting and digital gaming company, is now an Official Sports Betting Partner of the team, following the recent mobile launch of BetMGM in Pennsylvania. The partnership features TV-visible signage including BetMGM’s logo on the pole pads during 76ers games, and fan-focused engagement campaigns including promotions within the official 76ers app, 76ers-branded casino games and more.
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As an Official Sports Betting Partner of the Philadelphia 76ers, BetMGM will be featured across all 76ers digital and social platforms including the official 76ers mobile app. The sports betting and digital gaming company will also have prominent signage at the arena during 76ers games including the pole pads beneath the baskets, which will be seen on television broadcasts.
The release goes on to say that Atlantic City’s Borgata will become an “Official Away Game Host of the Philadelphia 76ers,” which will see on-site events when the pandemic ends. They’ll host a co-branded season ticket member and VIP event in the future and you’ll have “casino games, appearances by 76ers legends, autographed memorabilia raffles and other exclusive prizes.“
The move further signals the shifting dynamic between professional sports franchises and legal online sportsbook operators. The Eagles have a similar deal in place with sports gaming operator Unibet.
Note: BetMGM is live in Pennsylvania and New Jersey. You can grab a $500 first deposit right here.
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