William Hill is coming off the top rope with an unbelievable Super Bowl LV promo available in select states. A late entrant into our 2021 Super Bowl promo field, William Hill just announced that they will be upping their risk-free bet offer to $2,021. Get it? Got it? Good.

Available to players in Michigan, Virginia, and Colorado, William Hill will allow you to place a first bet of up to $2021 completely risk-free.

How does this work? Most online sports books offer some form of signup bonus. Often they take the form of a risk-free bet. This means new players can effectively place their first bet entirely risk-free. If it wins, they win their money. If it loses, they get a site credit.

These bets are typically capped around $500 or in some cases $1,000. William Hill previously had a $300 offer. For the Super Bowl, they’re offering … checks notes … $2,021 of risk-free bet. This is what we believe to be an unprecedented offer in that it’s the strongest we have seen in any current legal online sports betting state.

How to Claim William Hill’s $2,021 Risk Free Bet

This one is pretty straightforward to claim.

Register for William Hill, make a deposit up to $2,021 and place your first bet on the big game. If it loses, you’ll be refunded the money.

Now, a word of caution.

There are playthrough requirements on these bonuses, which means if you do get your money refunded, you will have to wager again the site credit amount before it is eligible to be withdrawn.

How the New William Hill Super Bowl Bonus Stacks Up

There are no shortage of large signup bonuses for the Super Bowl. FanDuel is offering 55-1 odds for new users. A maximum $5 bet will pay out $275.

Other sports books have more pedestrian offers, or, in the case of Unibet, a 3-1 odds prop bet boost that a pass will be completed (a total no-brainer).

But William Hill coming in with a over $2,000 risk-free bet is something we haven’t seen before in the legal sports betting market.

Curiously, this offer is not available in New Jersey or Illinois, two of its largest gambling states. Then again, that might be part of the reason why. Sign up bonuses, particularly around mass market events like the Super Bowl, are geared to bring in new customers.

Since William Hill already has a strong presence in Illinois and New Jersey, it makes sense that they aren’t offering their most aggressive bonus there. Still, new users in Michigan, Virginia, and Colorado, who sign up here, can get a $2,021 risk-free bet from William Hill.