Johan_Santana_liniment
Your team has just given you a three run lead in the top of the first.  You have a chance to take the series from your much cooler, more successful rival on national television.  Said rival's top pitcher just pitched a complete game shutout to even up the series.

Now, it's your turn to take the spotlight.  How do you respond?  You give up ten earned runs, on four home runs, in 3.2 innings.

Yeah, that's a colossal failure.