Let me just work through this in my head.  Lou Williams has become rich and semi-famous for being a professional basketball player, an occupation that pays him roughly $5 million a year. Because of that sport and the noteriety it provides, Williams has amassed himself fans and approx. 10,000 followers on Twitter.  96% of them care about Williams because of basketball, 2% because he's rich, 1.72% because he might be well hung, and 0.28% because they're his friend.

So if that were you and you were to put out your Blackberry pin so fans can BBM you (Blackberry Messenger), you would expect to talk hoops, right?


So go ahead, BBM Lou, 2260EE35.  Just don't ask him about basketball, he will delete you.