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The Florida Panthers Would Like You to Come Cheer on the Flyers… in Florida
By Kyle Scott
Published:
And they spelled Philadelphia wrong
Truth.
From the department of Desperate Marketing, comes this notice from the Florida Panthers. They would like you to go down to Florida and cheer on the Flyers for a reduced price.
Wacky waving inflatable arm flailing tube man! Wacky waving inflatable arm flailing tube man! Wacky waving inflatable arm flailing tube man!
The Panthers, a franchise that has Roger Neilson in its "Den of Honor," sell advertising space on a tarp that is placed over the last six rows of their arena and average just over 14,000 fans a game. They would like to change that.
They have what appears to be a geo-targeted ad on their homepage, which offers Flyers fans a discount on tickets for games in February and March. Just enter the code "bullies" (I see what they did there) and you receive discounted tickets.
But it doesn't stop there. The Flyers also sent out an email which details the same offer (tickets ranging from $20-$50, plus plane, hotel, rental car, food, and 600 other travel expenses). This seems like a great time to remind you that Crossing Broad Tickets typically has seats available for around $25 to most Flyers home games (sun not included).
Of course, maybe the joke is on us, the Panthers just got some free advertising. Well played, terrible franchise.
H/T to Ryan Bright of the very good hockey blog Philabright.com for the added info
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.