This should appeal to the Sixers' target demo.
For the second year in a row, your Philadelphia 76ers have turned to Matisyahu to drive interest in Jewish Heritage Night, according to PR man Ike Richman. This year's event will take place on March 30th against the Houston Rockets.
Looks like last year's event really drove a crowd:
You can get tickets to see the King Without a Crown for around $6 at Crossing Broad Tickets. Feel the excitement!