The fine folks over at the Victory Brewing Co. – makers of such tasty treats as HopDevil Ale and Golden Monkey, among others – tossed out the following Tweet last Monday after watching a myriad The Voice commercials during the Super Bowl on NBC:
Yes. Yes we did, Victory.
Upon seeing the Tweet, I reached out to Victory communications manager Karen Noonan to inquire further. She said that while the company certainly notices the similarities, they find the whole thing humorous and flattering, and they don’t plan to take any legal action. Noonan: "Imitation is the sincerest form of flattery. We will just assume that the creative director for the NBC show is as huge Victory Beer fan and wanted to pay tribute to our fine brews."
Bill Covaleski, the President and Brewmaster of Victory, sketched the original logo back in 1994, before the company officially launched. The "V" in Victory, Noonan said, lent itself naturally to the "V" shape our hands make when we give the "peace" sign.
Now, here’s the twisted irony in all this, showing just how interconnected our world is: NBC is owned by Comcast. Comcast is also part-owner of the company-branded Xfinity Live! Philadelphia… which will open next month in South Philadelphia with Victory Brewing Co. as the title sponsor of the Victory Beer Hall…….. which will be located next to the NBC Sports Arena.
What. A. Tangled. Web. We. Weave.[Like Victory? You can vote for them in 2012 Drinker's Choice Awards as Best Brewpub]
Slow news day huh?
Victory has a communications manager? I guess they have grown out of that Downingtown warehouse.
Wow. The first comment is of the “slow news day” variety. Genius, and not at all surprising.
Yes, I did notice this last week when Dan McQuade, Drink Philly, and other media outlets made mention of the exact same thing.
Does this tangled media web include an underdog sports blog under the big bad NBC-XFINITY-Victory umbrella?
The irony is most of your articles including this one are copied from other sites. But i guess its ok because nbc is abig bad corporstion but you are just an innocent blogger
Completely unrelated Victory story, but it was pretty cool.
So, in college, I had two friends studying abroad. For Spring Break, I went to visit each of them for about 4 days a piece (one in Marburg, Germany, and other in Milan, Italy). Great trip, as you can imagine, but one of the highlights came my first night in Germany.
The friend I was visiting took me a restaurant. I’m sitting there, looking at the beer menu, deciding what I wanted to drink with dinner. And there’s Hopdevil, listed right on the menu. And, in parentheses, next to the name it says “(Victory Brewing, Downingtown, PA, USA).” My hometown brewery, listed on a menu in a college town in Germany.
I thought it was pretty cool.
Cue the comments about “who gives a fuck?!”…
you guys are right– i copied the tweets and the email to me from victory from other sites. and i’m also owned by NBC and have a weekly meeting with Brian Roberts to get every post, most of which stick, poke, and prod comcast related properties, cleared so i can continue being an underlord of the big bad corporate umbrella. now if you’ll excuse me, my strings are being yanked because i’ve said too much.
if you are looking for the comcast mouthpiece, you can go read their 700 level.
All we asked for was a sincere explanation Kyle, so thank you.
We jest because we love.
How much free time do you need to talk shit in the comments section of Crossingbroad? Honestly, haha, people are such tool bags, even if he did copy and paste things, why do you care enough to blog about it in a comment section? Weirdos.
I’m annoyed that the people who use my handle can’t spell.
Good beer…bad show
Before it was the “peace” sign, it was both an insult (palms in) and a gesture for victory (palms out, WWII).
It’s such a common archetype, like a clenched fist, the only real similarity is that the hand is also holding an object
I’m sorry what does this have to do with sports?
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