NFL
DeSean Jackson Inadvertently Ruined Nokia's ESPYS PR Strategy
"Nowwww, wat dew U wnt meh 2 rite?"
A little insight into how the PR machine really works.
Last night before the ESPYS, several athletes – including DeSean Jackson and ex-Dream Teamer Vince Young – tweeted almost the exact same message about Nokia’s pre-party– some variation of “Chillin’ at the ESPYS #NokiaPreParty. It’s [insert exclamation].” SB Nation has a full aggregation of all the Tweets.
Unfortunately for Nokia, dumbass D-Jac accidentally tweeted Nokia’s entire request, showing how the athletes’ sentiments were complete bullshit of the give me a free phone and I’ll Tweet whatever you’d like regime.
Tweet via (@soundofphilly)
DeSean quickly removed the Tweet.
