DeSean Jackson Inadvertently Ruined Nokia’s ESPYS PR Strategy

Screen Shot 2012-07-12 at 3.23.43 PM"Nowwww, wat dew U wnt meh 2 rite?"

A little insight into how the PR machine really works. 

Last night before the ESPYS, several athletes – including DeSean Jackson and ex-Dream Teamer Vince Young – tweeted almost the exact same message about Nokia’s pre-party– some variation of “Chillin’ at the ESPYS #NokiaPreParty. It’s [insert exclamation].” SB Nation has a full aggregation of all the Tweets.

Unfortunately for Nokia, dumbass D-Jac accidentally tweeted Nokia’s entire request, showing how the athletes’ sentiments were complete bullshit of the give me a free phone and I’ll Tweet whatever you’d like regime.

Screen Shot 2012-07-12 at 3.20.45 PM

 Tweet via (@soundofphilly)


DeSean quickly removed the Tweet. 

via SB Nation, USA Today

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12 Responses

  1. Interested to see how the perception of DJacc changes, if at all, if he has a career year and the Eagles go deep into the playoffs.. #intrigued.

  2. just another example of bought and paid for chumps – athletes are just like politicians – they will say and do anything for a buck…

  3. If he has a career year he’ll just become a bigger asshole, so I’m assuming the general perception of him would reflect that.

  4. so he’s a dumbass because he made a simple mistake? As if I’ve never replied all in an email when I meant to reply to one person, sent a text that was auto-corrected incorrectly, or sent an email to the wrong person because my address book has multiple people with the same first name… clearly the writer here just doesn’t like D-jax.

  5. It’s hard to search out educated individuals on this subject, but you sound like you know what you’re talking about! Thanks

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