Based on the Inquirer and Daily News' rate card, and assuming the Philadelphia Media Network folks gave an aggressive rate usually reserved for large advertisers, the two full-page ads, with color, probably cost Victo (or his foundation…) somewhere around $35,000. To which I say: What the hell, Shane? This slappy would have given you a site-takeover ad for, like, $1,000… for the week. Let's talk.
Oh wells, classy move either way.
via Bob Vetrone Jr., of the Daily News