Phillies Local TV Ratings Decreased by 39% in 2012

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For sad.

Last year, the Phillies led Major League Baseball in local TV ratings with a 9.1 rating (an average of 9.1% of households with TVs watching) on CSN.

Not so good this year: The Phillies’ local ratings went down 39% to 5.61 (as of last week), dropping them from first to seventh in Major League Baseball, according to the Sports Business Journal. This season's ratings are also a decline from the 8.3 local rating the Phillies got in 2010 and the 7.14 local rating they got in 2009.

[As an anecdotal aside, I received at least two press releases from CSN last year touting Phillies ratings. All was quiet on that front this season.]

None of this, of course, is a surprise. Rather, it’s just another sad reminder that days have ended (though it doesn’t mean that some slight tweaks won’t kick off a new run next season). 

The Phils still led Major League Baseball in attendance, both in average (44,021) and total (3,565,718), so it’s not like people fled in droves. Then again, many of those tickets were sold before the season started, meaning that the team’s struggles had little impact on attendance figures… this year. The real measure will come next season. TV ratings are more of a real-time metric than ticket sales, and as you just read, the ratings weren’t good this season. The impact this season’s struggles have on ticket sales will present itself sometime in February and in Clearwater.

That countdown begins today. It’s roughly only 130 days until pitchers and catchers report.

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28 Responses

  1. A thought if I may…suppose some of that was because peeps couldn’t afford cable? Speaking from experience ..I had to either listen to 94 or watch the games on antenna tv..

  2. Just in time for the TV deal negotiations (which will effect how ownership spends money)….Hopefully they see this as an opportunity and not as a reason to tighten their belts.

  3. @Kyle,
    Anyway you can post that caller to the cuz/macnow show, crying about the Phils on wip yesterday??? Funniest thing I ever heard

  4. Right Kim, 39% less people could afford cable in 2012 than could exactly one year ago in 2011, that must be it. Back in the kitchen hun.

  5. Maybe people just got tired of listening to Wheels and T-Mac’s unbearable commentary every night. It would be interesting to see how the radio broadcast’s ratings were affected.

  6. We are talking entertainment dollars here. When the team is less entertaining those dollars will find another home. it’s much more troubling to be the ownership of the gnats or the rays who put an excellent product on the field to watch this year and got no reward.

  7. I seriously thought it was a prank and he was a Nats fan in disguise. We are talking Michael Scott level of uncomfortable here.
    “Anyway you can post that caller to the cuz/macnow show, crying about the Phils on wip yesterday??? Funniest thing I ever heard”

  8. Hey folks don’t leave out Sarge!
    “As a hitter what you want to do when talking about announcers is
    …stop your sentences at awkward points so that NO ONE!
    …can follow what you’re saying.
    Then repeat the
    …same banal point FIVE
    …TIMES! in case SOMEBODY didn’t
    …get it the first four.
    THAT’S what you
    …want to do as a hitter that
    …and score MORE runs
    …than the other team”.

  9. Uh-oh… First my Nats rip the NL East crown off your pathetic .500 team.
    Now the TV attendance has dropped 40%!!!!
    Next the season tix sales will drop and CBP will go back to it’s pre-2007 figures… or maybe not…
    Attendance will remain high because it will become Nats Park North!!!
    *Attendance arguments are lame. Just nice to see that the only thing Phillies fans have left is dwindling away… much like their talent.

  10. you say attendance arguments are lame, but you start your nonsensical comment about attendance. hope you enjoyed the season. your playoff run will be brief. hope they don’t ship your team and all 20 fans back to montreal.

  11. Philly fans know all about brief playoff runs, because their most recent performance through at least September 2013 will be a first-round choke.

  12. the words of a truely sad and desperate fair weather fan. didn’t really have much to say the past few years. they turn it around and all of a sudden they got a voice? you know you weren’t talking last year. or the year before that. or the year before that. you get the picture? don’t be such a clown bro.

  13. I, like I’m sure most of the other 40% who tuned out during games this year simply can’t stand McCarthy and Wheels. Or “down memory lane with Sarge”. It was bearable when watching a phenomenal team play day in and day out. The players made up for the futility of those calling the game. Even though they are eliminated or on their way to being eliminated I will always listen on the radio when in the car because Larry and Franzkie are top notch and entertaining. The TV guys put on too much of an act and it doesn’t fool anybody.

  14. I wanna talk about the Phillies. I think what the Phillies need is right handed batters that can hit left handed pitching. Not only should they hit left handed pitching, they should hit left handed pitching for power, because we have left handed batters like Utley, Howard, Brown, Rollins, Galvis, etc that can’t hit left handed pitching, so I think we need right handed batters that can hit left handed pitching for power, we have none of those guys and Ruf is not the answer.

  15. The announcers probably have an extremely small part to due with it. The main issue is their record this year. Winning brings fans, bottom line.

  16. Yeah we did so well for those 28 seasons when only a small die-hard sect of fans cared about the Phillies. If the bandwagon goes so does the money, idiots…

  17. The reason the stadium “attendance” was so high is because they were 95% sold out for the season on opening day. They give “tickets sold” for attendance, not turnstile clicks. No-shows are counted as being there. Wait until next season when the multi-game packages go on sale. The collective yawn will be deafening.

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