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Today in “Ryan Lochte, Douchebag”: Douchebag Ryan Lochte Gets Own Douchebag TV Show
By Kyle Scott
Published:
Quick, give me the douchiest name you can think of for a reality TV show starring Ryan Lochte.
Anything?
Here’s one: What Would Ryan Lochte Do?
Yes, that title is a rhetorical question… otherwise the answer would be “making duck faces and wearing obnoxiously large sunglasses ftw– JEAH!”
But that’s what E!* has decided to name its new six-episode series starring the guy who is just simply isn’t as good as Michael Phelps, the greatest ever.
Airing on E!, "What Would Ryan Lochte Do?" will follow the 28-year-old swimmer as he prepares for the 2016 Rio Olympics while developing his fashion line, making media appearances, dealing with his family and friends, and searching for a girlfriend.
"Ryan Lochte captured everyone's attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life," E! Entertainment President Suzanne Kolb said Monday.
"He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him."
The show will include Lochte's family — his mother, Ike, his older married sisters Kristen and Megan, his younger brother and roommate Devon, and his nephews. Viewers will get to see the swimmer's eclectic collection of shoes that top out at more than 150 and the blinged-out accessories he favors.
Lochte, whose signature catch phrase is the made-up word "Jeah!", will be seen hitting the clubs in Gainesville, Fla., where he lives, and training with coach Gregg Troy.
Incredibly, that’s not satire. This is a real thing. Move over, Honey Boo Boo– there's a new trainwreck in town, and this one has six-pack abs.
*Not surprising it’s a network with an exclamation point in their name. I guess Yahoo! hasn’t ventured into web series yet.
H/T to the six people who sent this to me this morning
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.