So much for that gruff cartoon figure.
According to ESPN’s Darren Rovell, Matt Kemp and Cole Hamels will be the new spokesmen for Big League Chew.
From the Great Divider: [ESPN.com]
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
It's unclear if Hamels will also be a package boy.
5 Responses
@ Debbie, get the fuck on the site and back to doing wash
off 🙂
I’d rather see him on a can of dip. Not some slack jawed limp writes bubble gum pack.
Cole is a great pitcher but those pictures make him look life a boating doof. Hell of a pitcher, shouldn’t be on big league chew.
I’m too sexy for my shirt, too sexy for my shirt….
As for those pants, not so much.
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