And she does it with a smile! (pic via OC Register)
A game-changer, this may be.
Speaking with CNBC today, McDonald’s CEO Don Thompson said his company might consider all-day breakfast and delivery:
Consumers can expect one of the world’s largest restaurant chains to look very different in the future, with new menu items, delivery services, loyalty programs, and maybe even all-day breakfast options. McDonald’s President and CEO Don Thompson, in a wide-ranging interview with CNBC’s “Squawk on the Street”offered a peek into the future of the fast-food chain.
When asked whether there was potential for McDonald’s to serve breakfast all day, Thompson replied: “Yes, we would consider it. We have the focus on our existing menu, but we have looked at breakfast across the day. We have it in some markets around the world.”
He added that the McDonald’s has looked at some “innovative ways” to expand breakfast hours for customers. “I think we’ll be seeing some of those things in the near future,” Thompson.
The company is also experimenting with delivery services in in some countries “in a big way,” as well as in densely populated areas in the U.S. Thompson said that “delivery is a big, big opportunity, particularly in areas where you don’t have drive-throughs.”
Innovative ways to expand breakfast? Yeah, how about throwing the clock against the wall and making it rain Egg McMuffins all day, every day? Start right there. McDonald’s is useless except for breakfast, french fries and sometimes chesty diamonds in a very thick rough (pictured). Nothing about the rest of their menu is industry-leading (virtually every sandwich is better at Wendy’s). But you’re lying if you say Mickey D’s breakfast doesn’t hit the spot once in a while. What’s more is that that horseshit 10:30 time has defined breakfast in – Wolf Blitzer voice – THE UNITED STATES AND AROUND THE WORLD. Want some late-morning grub? Well, it’s 10:45… so it must be lunch time. Diners be damned, McDonald’s tells humans when it’s acceptable to eat breakfast. A switch to an all-day breaking of the fast will change this world. I’m telling you– you won’t know if up is down or down is up. Nothing will be the same ever again. 4:45 in the p.m. and you want hotcakes and sausage? Fuck it– Mickey D’s says it’s OK. And what’s this with already having it in some markets? Yes and please. WHERE ARE YOU, MARKETS?! This is like the time I found the Wendy’s at exit 48B in Scranton that served breakfast (really, that existed). And they might start delivering? My culinary habits are about to change… and not for the better.