I SEOed the shit out of that title.
I was expecting a bit more in terms of graphics when EA Sports announced and debuted a trailer for FIFA, Madden, NBA Live and UFC at the unveiling event for the new Xbox One today. What we see here is basically a well-choreographed cutscene – yes, likely from the game engine – containing no actual gameplay footage. This looks great, but is it going to look like this when you’re actually playing? We don’t know yet. And come to think of it, the Madden footage doesn’t look that different from the Madden 06 trailer that featured Donovan McNabb and Terrell Owens.
The EA SPORTS IGNITE game engine delivers a new level of innovation, further blurring the line between the real-world and the virtual. Developed by EA SPORTS™, games powered by the new engine will be alive: players think, move and behave like real athletes, with environments as dynamic and ever-changing as real-world stadiums.
With Human Intelligence, True Player Motion and Living Worlds, the way sports games are played will fundamentally change. EA SPORTS IGNITE is designed to harness the potential of next-generation consoles and will power FIFA 14, Madden NFL 25, EA SPORTS UFC and NBA LIVE 14 on Xbox One and PlayStation®4.
If that all sounds like the type of thing EA Sports has been promoting in every. one. of. their. games. for the last six years… well, it is. I mean, one of the selling points EA mentioned on-stage was fully dynamic crowds… but isn’t that something that sports games have had for a while now? Anyway, while that announcement may leave you a bit disappointed, this won’t: Some hot woman announced that Halo will now be a live-action show on Xbox Live produced by Steven Spielberg. Everything about the sentence was hot:
The NFL also announced a partnership with Microsoft that will include your fantasy stats on-screen while watching live games on Xbox Live. Live.
I’d recommend The Verge’s (always excellent) coverage for more on the new Xbox One.