This video has amassed over 400k views in four days. It was posted on Philly Mag, tweeted by Questlove and retweeted by local and national media folks:

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Thing is (and I actually think this is quite obvious in the video), it was all taken way out of context. Several folks at CBS tell me that former Miss Pennsylvania Nicole Brewer and Carol Erickson are actually good friends and that this is all part of the ongoing on-air banter between the two. Claims of their chumminess are backed up by Tweets like these:

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So, do marvel at the laid-back-ness of local morning news, but don’t file Brewer’s name in the Bitch category. In fact, file it in the Whoa, Flying Under-The-Radar Hot, You Are category. How is Nicole not a bigger deal? How is she not yet in Parveen-McDonnell territory in the local news hot girls arms race? Is this the thing that does it?! IS THIS THE GREATEST UNINTENTIONAL (INTENTIONAL?) LOCAL MORNING NEWS SMOKESHOW CATFIGHT PUBLICITY STUNT OF ALL-TIME?! Answers to those questions are coming up next… but first, over to Carol, who has our weather. Carol?*

*Sorry. I’ve always wanted to toss it to a weather person.