Yes, MTV does still exist somewhere in your 1,000-channel cable lineup. No, I don’t know where. But for some reason, MLB sees this as the way to market its stars and personalities:
MTV and Major League Baseball (MLB) today announced a multi-year, cross-platform programming partnership that will bring fans inside the intersection of pop culture and baseball as their favorite MLB athletes and celebrities are featured across MTV’s platforms. To lead things off, Boston Red Sox DH and 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star Centerfielder Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2, MTV’s sibling network that targets men with smart, funny and relevant content, that is slated to debut in April 2014. Shot in New York City from inside the MLB Fan Cave, MLB’s first-of-its-kind space that mixes baseball with music, pop culture, media, interactive technology and art, the new series will move beyond game analysis, stats and highlights to showcase MLB athletes off the field, spotlighting the stars’ personalities and passions through a series of player interviews and features, in addition to celebrity appearances.
They cite the success of the sometimes creative – often unfunny – MLB Fan Cave as the justification for the partnership and inspiration for the content. Cool, guys.
The Braves are moving 14 miles outside of downtown Atlanta (think Blue Bell, if it were Philly) and building a new stadium that will open in 2017. Because, obviously, their less-than-20-year-old Olympic stadium just isn’t cutting it anymore. The Braves cited… parking… as the reason why no one goes to their games:
“We also recognized that what is insurmountable is we can’t control traffic, which is the No.1 reason why our fans don’t come to more games,” Plant said. “That over the last decade has grown immensely. … We are under-served by about 5,000 parking spaces. All of those things contribute to some real challenges for us that we just, looking forward, didn’t believe could be overcome.”
Perhaps they should’ve cited the fact that people in Atlanta are terrible sports fans.
And finally, the Mets unveiled their new camo jerseys that they will wear on Military Mondays during the season (basically dates around 4th of July, Labor Day and 9/11) so they can sell more apparel:
Active and retired military will get free admission to those games, but no word that any proceeds go toward, you know, something other than a Ponzi scheme.