Holy fucking shit. The nation can’t even catch its breath from Taco Bell’s waffle taco news when, boom, McDonald’s counters with an extended breakfast hours bombshell*:
McDonald’s is in the early stages of looking at whether it can make breakfast available later in the day.
Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald’s after 10:30 a.m. But offering both the breakfast and lunch menu was considered logistically impossible, given the tight kitchen spaces of the restaurants.
Still, it’s an option the chain is eyeing more seriously at a time when people’s eating habits are changing – particularly those coveted customers in their 20s and 30s known as Millennials.
Translation: Lazy ass millennials (hate that term) don’t have 9-to-5 jobs and sleep until noon. Fucking entitled pricks. So now we have to reverse engineer enough chickens to harvest their hormone inflated eggs.
This is all great though, and an absolute victory for consumers. You throwing down in the AM? Bring it, because we’re serving breakfast until 5 p.m. Competition breeds excellence. We’re all going to die young of course, but that’s OK, because we’ll eat big, delicious, fatty breakfasts.
*Good news, but it doesn’t even come close to the time I discovered a Wendy’s off Exit 48 B in Scranton that served breakfast. My world changed that day.