Ad Disclosure
Mike Vick and Bow Wow Want… to SET YOUR CITY ON FIRE
By Kyle Scott
Published:
Hold up, Sherman. What’s going on here?
It’s “the next big thing.” It’s “ingeniously brought to you by Bow Wow and Mike Vick.” It… has a Z in its name.
Follow the next BIG thing, my business venture: @WaveMasterz #TeamVick
— Michael Vick (@MichaelVick) February 17, 2014
Wavemasterz. Zzzzzzzzzzzz.
Z.
Zzzz.
It’s not immediately obvious what it is. The Twitter (@WaveMasterz) description is “setting your city on fire!” The website’s slogan is “we’re gonna set ya city on fire!”* On Instagram it just says “the best thing since Air Jordans.”** The only giveaway is the non-clickable website links: brushes, pomade, durags and skull caps. Michael Vick and Bow Wow are selling hair product and headwear. Cool. But not sure if the fire imagery works:
*I feel like there should be some brand consistency here. But what do I know? I approved the worst logo ever.
**I doubt it.
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.