10) Microsoft Steve Gleason
Let’s start it off by tickling the sentimental bone.
9) Hyundai Dad Sixth Sense
Heartwarming. Had a similar experience with my Dad… while teaching me to drive he explained that one time in high school he nearly got into an accident when him and his friends tried to slap a girl’s ass out the window. Don’t do that, Son. Noted.
8) T-Mobile
The Tim Tebow spot, by themselves, were overrated. But from a what is most effective standpoint, T-Mobile’s long-term contract-killer commercials may have been the best of the night. T-Mobile will pay off your mobile contract. Now you know it.
7) Chobani Bear
HE’S RINGING THE BELL! THE BEAR IS RINGING THE BELL! BEARS DON’T RING BELLS!
6) Chevy Romance
Anytime you show me an animal excited to get laid, I laugh. It’s character flaw.
5) Budweiser Super Bowl Dog and Homecoming
I was wrong the other day. Super Bowl Dog wasn’t number one. But if you weren’t crying during it and Homecoming, you’re not human.
4) Bud Light Ian Rappaport
Quasi-interactive, real-world commercials were in this year. Excellent Arnold cameo.
3) Radio Shack 80s
Alf, The California Raisins, Chucky! Said what everyone has thought about Radio Shack for more than a decade.
2) Go Daddy Puppet Master
The girl quits her job in front of 100 million people and simultaneously, with the help of Go Daddy, who designed her website, gets maybe the best small business website launch ever– PuppetsByGwen.com. Brilliant.
1) Audi Doberhuahua
I watched the game at the Iron Abbey in Horsham. This was the only commercial that had everyone in the bar laughing. The cone part is outstanding. Plus the humor matched the message for Audi A3. Dogs and sports cars always win.