Well, we have our winner for the day.

You remember that Jeff Gordon Pepsi MAX commercial from a year or so ago where he took a car salesman for a thrill ride? Of course you do! Travis Okulski, from Jalopnik, thought it was fake, and wrote an article about how fake he thought it was. It wasn’t fake, though (so says Pepsi), and to prove it Gordon picked up Okulski from his Charlotte hotel and took him on a high-speed police chase.

Okulski posted the video – what amounts to a Pepsi MAX ad – on Jalopknik today. He wrote:

I keep to myself in cabs. But one thing that gets my attention is a driver with a neck tattoo telling me that he just got out of jail after 10 years and that the cop behind is making him nervous. And especially when he starts a police chase while yelling “I can’t go back.” I thought this was the end.

Nope. This is how NASCAR champ Jeff Gordon gets revenge.

Well played.