On Sports Reporters Being in Bed with Leagues

Dave McKenna, writing for Deadspin about the elite NFL media being stooges:

“It’s fascinating,” [the agent] said, having watched enough of the aftermath of Ray Rice’s left cross to his fiancée’s chin to feel validated in his cynical view of how information is disseminated to football fans from up high. “It shows you’ve got this small group of influential commentators and writers making more money then they ever dreamed of, living a lifestyle they never dreamed of, and they don’t wanna upset the applecart.”

As the agent and many others see it, the Rice fiasco has been a clarifying moment for the top tier of NFL beat reporting, which today looks like nothing so much as a well-appointed kennel for obedient lapdogs. Because access is the coin of the realm in a media age that demands an ever-replenishing supply of what one NFL beat guy called “nuggets”— Green Bay-Seattle will kick off the season!—the star reporters to one extent or another all belong to the league. “I’m not in bed with the league,” said the reporter. “Sometimes I wish I was because a) there’s a lot more money it and b) if you’re going to be in bed with anybody, it should be the people in the league office.”

The chosen few disseminators of football intelligence are multimedia stars today, with gigs in print and online and on TV and radio, and with huge Twitter presences—Schefter, King, and Mort have a combined six million followers. The NFL need only filter the message of a very few folks to shape the entire national discussion.

This reflects back on those media stars, for whom the rewards go well past money. One NFL reporter told me that among the most striking scenes he witnessed while attending various training camps this summer was Schefter “getting hounded for autographs as much as the quarterback.” Why wouldn’t those not in the NFL’s influencer club aspire to be?

Exactly what I was saying last week— upset the status quo, lose access and by extension, money.

Good article on Deadspin.

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23 Responses

  1. Does Crossing Broad even qualify as a web site anymore? This is bad even by their extraordinarily low standards. THIS SITE MAKES ME SICK! SHUT IT DOWN!

    1. Or just leave, go back to your favorite porn site and have a fap and cry afterwards like you usually do 3 times a day.

    2. Your outrage is genuinely strange here. There’ve been 10 posts since last night, a couple of which were rather long and took hours to write and put together. If you haven’t realized that sometimes we find and excerpt other interesting things (which is hardly unique to this blog), especially ones that go along with a previous post, then I don’t know what to tell you. You’re looking for something you’re not going to find. Go read The New Yorker.

      1. Kyle, I can’t help you improve your site unless you listen to my critiques. I don’t embrace excuses – I embrace solutions. Maybe if you listened to me you’d be able to prevent your web site from becoming just another statistic.

  2. “This is exactly what I was saying last week!”

    Holy shit, you griped about reporters being in bed with the NFL? That was you? Damn dude I never knew you were so prescient! What’s next, gonna stretch your neck out to say cheerleaders are viewed as sex objects?
    You’re awesome, HOW DOOO YOU DOOO IIIT?!! You should celebrate being you.


  3. Totally unrelated to this post, but I think this is something to ponder, Mr. Scott. In the last thread, I was accused by a commenter of posting under different names. This is bullshit. That particular commenter couldn’t accept the fact that there are many fans that don’s cock worship Merrill Reese. That being said, and I know you don’t want to do it, but you should require user registration to comment. Anonymity is key for all commenters of course. But how fucking hard is this?

    1. Commenter creates anonymous e-mail account.
    2. Commenter’s anonymous e-mail account is then translated to a crossing broad username that alleviates all this nonsense of multiple comments .

    1. Kyle, addendum to what I said: I GUARANTEE you if you have fixed usernames you would get a spike in bandwidth traffic. I visit this site several times daily and can tell you people are tired of reading the same comments from the same dumb fucking user “names” over and over again. You run a great blog. Tighten it up and it will be so much better.

      1. Final Edit: Please kyle, I am on my knees begging you keep people from stealing my handle. If you would just implement simple anonymous sign-in, it would keep people from making up multiple names and picking on me.

        This will keep people from bullying me.

        I GUARANTEE you.

        Your blog is the best. Like super duper awesome.

        Keep it up buddie

        1. You’re a pussy. I’m guessing you are “real” from the previous thread. You are the reason that fixed usernames need to happen for this site.

  4. “Schefter, King, and Mort have a combined six million followers.” six million? katy perry has 50 million and she’s not even trying. there are, what, 150 million football fans in this country? six million is nothing.

  5. This site is just fine. Media bias towards teams ? I’m more worried that the NFL wants to teach the “mathematics” of Fantasy Football in FUCKING GRADESCHOOLS.

    Hitler did the same thing. it’s called INDOCTRINATION.

    Grab’em while they’re young…..not you, Mr Sandusky.

    1. “m more worried that the NFL wants to teach the “mathematics” of Fantasy Football in FUCKING GRADESCHOOLS.”

      Where did you read this?

      1. NFL chief marketing officer Mark Waller — back then. Waller is trying to convince schools to include fantasy football as part of the curriculum.


        Here’s what he told the Wall Street Journal while discussing the league’s efforts to reach the next generation of fans:

        “We want to make sure that at the younger age, there’s a format for fantasy and a way to play that will allow you to engage. But also use it educationally. It’s a complex game, fantasy. You should be able to learn a lot, particularly around math. How many points do I need? How many points does this player get? We’re also trying to work with groups to get the concept of fantasy based into the curriculum of elementary schools. If you love football and you teach them math through football, the chances are you may teach them better math and more quickly.”

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