The Makers of Bud Light Lime are Disappointed with the Way the NFL has Handled Itself

And they aren’t even talking about Matt Prater: Anheuser-Busch, the league’s second biggest sponsor (the brewing giant sponsors 88 percent of the NFL’s teams), is none too pleased with the recent Ray Rice and Adrian Peterson and Greg Hardy situations. In a statement issued to the NFL today, the makers of Shock Top — so they know something about bad decision making — said, “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.” It’s one thing for a sponsor to fire off an angry letter instead of actually cutting ties with a sponsored entity (Radisson got it right), but having the people who mass produce Natty Ice question your commitment to a moral code is harsh.