Comcast Thinks They're Apple with This Dumb Branding on Their Remote
Pick up any Apple device you have and check the back: Designed by Apple in California. It’s a simple, and effective, slogan. [Google Glass-loving The Verge, painfully self-unaware, calls it “perhaps pompous.”] So of course Comcast – quite possibly the most hated company in the history of forever and all-time – figured they’d do the same with their generic-looking black plastic remote:
Haha.
Behold the beauty that is Comcast’s selection of fine-looking push-button things at Xfinity.com/remotes:
Simply gorgeous. Unapologetically black… and rubbery. The remotes, boiled down to their essence in a way that the design almost feels inevitable, if not revolutionary.
As Travis Hughes of Broad Street Hockey put it: “Comcast, next time you embarrass yourself, please leave Philadelphia out of it.” But with perhaps a third(!) skyscraper on the way, I don’t think that’s going to happen any time soon. Though the slogan should still work:
Designed by Comcast in Philadelphia
