When the Eagles rolled out the #BlackSunday marketing campaign, which may or may not have come to be because Nike didn’t have green jerseys ready yet, Kyle praised the execution of the campaign, writing in October:
The planning, marketing and execution (both off the field and on) was akin to an Apple product launch. It seemed like every facet of the organization was in lockstep. The message was created and then backed up by the actual product.
But it’s not just us who paid attention to it. The Eagles won three American Advertising Awards, or ADDYs, for Digital Advertising – Social Media Campaign, Digital Advertising – Campaign, and Digital Advertising – Social Media, Single Platform Consumer. The first two, as you can see above, were all about the #BlackSunday thing, while the third was for the Eagles’ Snapchat account. I think the Sixers are coming for that last award next year.
You can read the rest of what Kyle said about the #BlackSunday campaign over here.
Who gives a fuck? Win something that matters.
You are missing the point. The thing won an award. Kyle liked the thing. That means Kyle is responsible for the success of the thing.
Come read how Kyle liked the thing that was popular!
Exactly true. When do we get to raise that giant “American Advertising – Philadelphia Region – Southern Quadrant – East of Broad St – Social Media” banner at the Linc? Oh this is going to be so fun, and to think all because Kyle liked it!!
Lurie, Spuds and the gang have always been more focused on the marketing side than the quality on the on-field product for 20 years and counting.
Yea, that clown Spuds goes around acting like it is his job to promote and manage the public relations for the Eagles. You would think he would at least learn how to kick field goals or even just hold the ball.
And we need an owner who gets involved, like Dan Snyder or Jerry Jones! Or even Ed Snider! He would not tolerate this crap!
Sam Bradford is grate
The black pants better be in the new madden !!!
Wake me up when the Eagles finally have a super bowl parade down Broad st.until that happens,I’ll continue enjoying my deep hibernation.
Rip-we’ll never wake you up because all I care about is making money Juuuuuuuuuuuuuuuuuuuuuuuuu and getting jammed up the ass.
Oh yeah, and sucking c0c-k
Congratulations to a great group.
Doug, Jim, Anna, Holly, Brad and all the good people I know down there.
2 are Penn grads.
Penn grads, who cares!!! I went to 6 colleges.
You and Sarah Palin!
I know, right?
Shut the fuck up Saul nobody cares how many first names you write. You forgot about Priscilla, Euphrates, Poindexter, Gertrude and Maxmillian. They did all the fucking heavy lifting on this.
Public school ratings were released today.
Ny, nj, pa, ct, ma, oh all were in the top 10.
Missouri, Louisiana, Alabama, Tennessee all in the bottom 5.
So we are smart and Josh Innes is stupid. This is proof.
ADD THIS TO THE GALLOPING GOBBLER THAT SHADY WON ON THANKSGIVING AND I THINK WE CAN AGREE THAT LAST YEAR WAS A SUCCESS. CANT WAIT TO HEAR MERRILL REESE TALK ABOUT THIS. IM GLAD SHADY IS GONE THOUGH HE IS OLD AND SUCKED ALTHOUGH IF HE WAS STILL HERE ID TALK ABOUT HOW HE IS THE BEST BACK IN THE LEAGUE.
I remember fat ass at WIP talking so much shit about this when it happened, I called in to tell him that he is an absolute idiot and knows nothing about marketing and he ripped on me. Guess I get the last laugh seeing how they won a marketing award. Also I’m not fat ass fuck and can fit through doorways.
Are you an intern or a paid Fanatic employee?
Neither he’s an illiterate South Philly douchebag,who actually thinks Mike Missanelli gives a flying fuck about him or the rest of usual deadbeats who call his show on a daily basis.
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