We have obtained a portion of the April local radio ratings – 2-6, Men, 25-54 – based on share, according to Arbitron PPM (people meter) data. WIP finished first in the market, ahead of, in order: WMGK, WMMR, WRFF, and WPEN (97.5) among men 25-54 from 2-6. In fact, WIP held about a 60% lead over 97.5 in terms of share (number of turned-on radios tuned in) compared to just slight leads in February (the first month, recently, that WIP beat 97.5) and March. Their lead grew substantially in April– measured as March 26 to April 22.
On the air today, Innes said Bruno-Innes were number one overall in the market among men 18 and over.
Side note: Got a million Tweets and emails about Innes possibly being suspended two days last week. My neighbor thought it was because he went all Stern on some woman. Most readers think it’s because Innes dropped a “pussy” on the air in a rant about LeSean McCoy on Wednesday. And one sports talk radio source, in an email, thought it was because my “favorite radio guy got suspended for being a racist.” Another source (and Innes on the air today) said it was genuinely because Innes was sick with a sinus thing. I kinda believe the latter since WIP doesn’t seem averse to “suspensions” given the fact that they staged a fake one for Innes before the new show launched. Innes admitted (not surprisingly…), however, that certain higher-ups were upset with his on-air rant about McCoy. He was presumably referring to tight-ass CBS big wigs in New York, whom I’ve heard aren’t particularly fans of this site either.
Meanwhile, the latest ratings include a few days worth of morning show (comparison) numbers. But you’re gonna have to wait for the next post to see how 97.5’s new morning show did. TUNES: