These have been going around Twitter this morning, leading some to speculate that the “new” Sixers logo will be black and white, a la the Nets. But, as pointed out by Derek Bodner, all trademark filings use black and white image marks. These will indeed have color.
The images come from the United States Patent and Trademark Office and were filed on May 7. Variant 1 here, variant 2 here.
As you can see, this is a Cleveland Browns level logo change. The Sixers just kept the ball (which Pat Croce hated) and dropped that ugly-ass box in favor of the circle with stars. They also repositioned the ball so that it’s turned a bit, perhaps in a menacing forward spin like on a bounce pass to Embiid in the paint?! But not much to see here. Move along.
Now, we’ll look forward to that jersey change.
UPDATE: We found some other variants, also filed on May 7:
UPDATE 2: Scott O’Neil confirms the logo and says the new uniforms will be unveiled at The Well on June 18 in an event open to the public:
I like the blue. Lots of blue. Blue balls.
UPDATE 3: Here are all the official variants:
And interesting stuff about the new uniforms in the press release:
The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.
The introduction of the new logos tips off the launch of an updated visual identity for the Sixers, highlighted by new uniforms for the 2015-16 season. The uniforms will debut on June 18at a public event held from 7:00-8:30 p.m. at the Wells Fargo Center (3601 South Broad Street, Philadelphia, PA), where attendees will be treated to a series of dynamic digital displays and interactive elements. Sixers legends Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson and special guest Barbara Chamberlain-Lewis, sister of the late Wilt Chamberlain, are scheduled to attend, as well as current Sixers players.
The new uniforms are inspired by Sixers jersey designs from the eras of Chamberlain (late 1960s), Cunningham (1970s) and Julius Erving (1980s). More details on the uniform unveil are forthcoming.
UPDATE 4: Sons of Ben throwing haymakers!
Slow your roll, fans of 1-7 soccer team. Slow. Your. Roll.
UPDATE 5: Here’s the full brand guideline sent out by the Sixers. They say their preference is the partial logo with “76ers” inside the basketball. Makes sense.
via (@AnaheimAmigos)
25 Responses
Is it going to be a boy or a girl? Sam Carchidi and Tim Panaccio stopped by last night and requested that your first son be named after Sam and you’re first girl named after Tim.
Have a friend who works at WIP and he said Josh Innes clogged all the toilets there with his massive shits.
Love the new look,go team go town go 76ers!
Go check out MM’s Twitter replies to him losing again in the ratings. This is a sick individual.
It brings me no pleasure to see an obese used tampon like Innes succeed, but MM is a detestable cretin.
Stalking the twitter feed of a 60 year old man(loser).Dude get a fuckin life and focus more on getting some pussy instead of worrying about what Mike Missanelli is saying on twitter.
You lap dog.
When you’re doing making your hair dye run for bossman, do me a favor and stop pretending to be “Matt” on CB.
“When you’re doing making your hair dye run for bossman”
Dude if you’re going to rip me at least start your sentence off with coherent sentences instead of drunken barroom gibberish.
give mikey miss a break, hes sick in the head because back in the early 90s, while he was hard at work from 9-5, His ex wife was banging their young neighbor and as a result produce an illegitimate sibling for mikes over achieving perfect daughter…true story, mike gave her the boot once this all came out and he has been forced to live with this ultimate embarassment for the last 25 years…
Anything beats those ugly early 2000’s jerseys that my teams wore.
So are you saying that logo doesn’t look like the union logo? It’s pretty damn close
That the Union are irreverent, so it doesn’t matter.
I’m guessing you meant “irrelevant?”
He’s Saying makes a point. This blog claims to be irreverent. In fact, the most irreverent blog in town or something like that.
And this blog doesn’t matter. So he has a point.
No, its saying that a shitty soccer team that doesn’t even play in the city of Philadelphia should calm the hell down.
Which Union? Teamsters?
Now I need to sign here.
more angry dribbling Ben please
Sweep the leg!! Do you have a problem with that?
So the soccer team that doesn’t play in the city and completely stinks, but manages to draw 3k more per game (with more expensive tickets) than the sixers is irreverent/irrelevant. Gotcha.
Disclaimer, I’m a fan of both teams, but don’t understand why some in the city feel the need to bash a team in town. I thought this city was one that supports all the teams?
Not if you’re a Flyers fan,which means totally throw a hissy fit if the local sports talk radio stations focus more on the Sixers instead of the Flyers.
Change their name to the Delco Jean Shorts and I’ll support them.
“Delco Jorts” has a better ring.
Keep it tight!
(And I bet Jim has several pairs…)
not to go all Paul Lukas on this site, but why does the “official colors” section include that navy and more so a silver color? Is that a hint towards a new alt jersey, or the team just needs an official “navy” and “silver” color.
The silver is in Franklin’s hair… The navy though, is interesting. I’m wondering if the new unis will be navy instead of the more royal-ish it was.. Which would be sweet
Sixers logo ‘stars’ signify number of wins per season. For Union, ties.