All this season, Scott O’Neil has been calling the Wells Fargo Center by anything but its name on twitter. “The arena where we play,” “the center,” and other euphemisms were used. In the email send out to invite fans to the new uniform unveiling next week, here’s how the location was listed:

the center

Kyle and I weren’t exactly sure why, but according to an Associated Press report, it’s because “the financial institution chose not to become a business partner with the basketball franchise.” The Sixers have decided, as a franchise, to stop referring to the WFC by name in releases, on the team website, and on social media. Chris Heck, the team’s chief revenue officer, wouldn’t even drop their name in a quote:

“We also continue to enjoy our relationship with Comcast Spectacor as tenants at a world-class arena, but that particular bank is currently not a sponsor of the Philadelphia 76ers.”

This gives more ammo to the ownership-group truthers who still think they’ll move or sell the team at the first opportune moment. But really, it’s just petty business. I can just imagine how this all went down: “Well, tell Comcast to tell Wells Fargo … uh … that bank that we don’t wanna say their name anymore.” Corporations really are people.