Lil Dicky is an ultra-white, Jewish rapper from Cheltenham, best known for his Ex-Boyfriend video (featuring lots of Philly sports apparel), which was released in 2013.

On July 31, he dropped his latest video featuring none other than Snoop Dogg. The premise of the song (and video) is Dicky explaining to Snoop why his white-bread niche market is widely underserved. It’s maybe the most heady, and ridiculous, rap song you’ll ever hear… and it’s fantastically mesmerizing and genuinely funny. You’re gonna lose it at the 2:58 mark, because, don’t lie, you have, too.