The Sixers Will Run Their Ticket Sales Through StubHub Beginning Next Year, and That Raises Some Questions

Jim Adair - February 9, 2016

This is a day old but we were a bit busy with the McCoy thing yesterday.

Sixers local TV ratings are up this year (about 45% more, for the league’s third-biggest audience gain). They are averaging about 1,000 more fans per game. I would bet a good chunk of those sales go through StubHub, which is great, because next year, it may be the only option.

Starting next season, StubHub will be the exclusive ticket marketplace for the Sixers. Jonathan Tannenwald with Philly.com explains it:

The 76ers announced Monday that they’ve struck a deal with StubHub to give the company control of the team’s entire ticket sales operation. It is the first time ever that StubHub will operate the “primary” ticket sales market for a team.

When the deal begins for the 2016-17 season, you’ll see tickets on sale straight from the team and tickets up for resale by fans all in the same place.

It’s not a totally new concept – TicketMaster does it for teams whose secondary ticket exchanges it runs. But StubHub’s presentation will look very different, because there won’t be any designation of whether a ticket is a primary or secondary sale. You’ll see the entire available inventory at once, no matter the price to fans.

That data will then be fed back to the team in real time. The team’s press release on the StubHub deal said the system “will allow box offices to maximize pricing, while owning and controlling all buyer data.”

Ah. Yes. There’s the rub. Because there won’t be any designation of whether a ticket is a primary or secondary sale and will allow box offices to maximize pricing. That raises a question: How will you know primary sale tickets haven’t had their prices jacked up? This sounds like it allows the Sixers to adjust ticket prices based off of demand for individual games. I’m guessing there’s some sort of canned response about controls being in place to prevent gouging, but a partnership like this feels like it will leave a lot of room for dark-matter, back-channel price fixing – ah, adjustment that the public will never see. This happens to a degree already – teams make tickets available for secondary sellers and liquidations channels (helllllo, Score Big!) – but the blending of secondary market and team tickets raises some eyebrows.

We’ve reached out to the team for comment and clarification, and we’ll update if and when we hear back.

42 Comments

  • Jon Balant February 9, 2016 at 9:21 am

    The Sixers already charge higher prices at the box office based on the quality of the opponent (obviously teams like Cleveland and Golden State demand top dollar) so this could definitely just make it easier for the team to manipulate ticket prices.

    Reply
    • NOVA's second round loss in 2016 February 9, 2016 at 10:56 am

      Why did 97.5 fire Sean Brace??? he wasn’t all bad…

      Reply
    • Dan Griffoni February 9, 2016 at 11:24 am

      I’d like to run my “Ticket” through mens “Stubs”, if you know what I mean….

      Reply
  • pickles February 9, 2016 at 9:22 am

    did Joe Younis get the boot from 97.5????????

    Reply
    • real 97.5 insider February 9, 2016 at 10:31 am

      For the last time yes, Joe Younes was fired for his constant interruption of the Mayes & Ellis show with corny linedrops, and basically trying to make his fat self a 3rd co-host, which Rob Ellis wasn’t having any of.

      Reply
    • If you go to the 97.5 website under the about header February 9, 2016 at 2:02 pm

      They are advertising for a producer. Myrtetus is handling the hiring. Can Joe re-apply for his job.

      Reply
  • Meh February 9, 2016 at 9:24 am

    What elementary thinking: “How will you know primary sale tickets haven’t had their prices jacked up? ”

    What is a jacked-up ticket? The price is the price you pay. It’s that simple.

    This is a great idea really. There’s no reason a ticket to see the Pistons should cost the same as a ticket to see the Thunder.

    Reply
    • Kyle Scott February 9, 2016 at 9:36 am

      Because historically teams have set prices – in some cases by game – and that’s the price. It’s transparent. It team tickets are blended with secondary market tickets, and it’s not obvious which are which, the Sixers can essentially fix the market price for their tickets. They can advertise one price but set 80% of the tickets at a higher price.

      Reply
      • Taped the Recess Fight on my Anroid February 9, 2016 at 10:14 am

        Wanna buy anther blurry video with zero evidence?

        Think about the clicks!!!

        Reply
        • Shart Shartveit February 9, 2016 at 10:30 am

          You think that is impressive, I filmed the clips from the site last night using my 10-year-old digital camera, then showed it on my TV, filmed it again and then transferred it to VHS.

          I’m going to be a millionaire selling the beta to TMZ.

          I also have evidence that Shady is right-handed, and you can tell that the loop on his right shoe lace was tied by somebody righthanded. The blurry blob at the 1:39 clip clearly indicates.

          Reply
      • Meh February 9, 2016 at 10:45 am

        Show me an example of somebody who was forced to purchase a ticket

        Reply
      • ted cruz is a pussy February 9, 2016 at 10:45 am

        And what is your problem with that? A lot has changed since the days of 100 and 200 level pricing. There is nothing wrong with what they are doing. Oh, and fire Jim, he sucks.

        Reply
      • Meh February 9, 2016 at 10:55 am

        Why can apple sell the iPhone x for $400 and then 6 months later sell it for $100, but if the 76ers want to charge $100 for a ticket to see Lebron today, but then find out he’s our for the year and demand dries up, then lower the ticket to $40?

        Or vise versa, $10 to see the Kings.. oh the Kings just traded for Dwayne Wade, now the Kings ticket is $40.

        It’s their product, they can set prices however they want.

        Reply
        • NOVA's second round loss in 2016 February 9, 2016 at 10:57 am

          I agree

          Reply
        • Kyle Scott February 9, 2016 at 11:22 am

          Not bashing Sixers for flex pricing. But Apple doesn’t sell their phones on eBay for $2,000 and pretend it’s not them.

          Reply
        • Ron Mexico February 9, 2016 at 11:28 am

          I agree. Supply and Demand.

          Become a season ticket holder and all your tickets are purchased ahead of time so you don’t have to worry about fluctuations based on good vs. bad opponents.

          Otherwise, allow them to adjust the price of tickets based on the product they are putting out there each night. I’d pay more to watch Steph Curry than I would that garbage on the Orlando Magic or Sacramento Kings.

          Or, just don’t go because the price of the tickets are too high and the many, many empty seats at the Wells Fargo will be the indication that they are overpricing the tickets.

          Reply
      • Agree with Kyle, Add One More February 9, 2016 at 11:17 am

        This is just another way for the sixers to profit by allowing the sixers to benefit from StubHub’s sales. I’m sure they were pissed when they saw all those tickets selling for $100+ on StubHub, and none of the profit going to them. This will allow them to get a piece of the action on those few nights where the Sixers sell out.

        Reply
  • drlove February 9, 2016 at 9:46 am

    The real problem is that StubHub will meddle in circumstances where people are dumping tickets, which is essentially what the Sixers area of StubHub is today. The risk is that StubHub will introduce a floor for tickets and force sellers to lost higher than they would otherwise. This is why this is a bad idea.

    Reply
    • Meh February 9, 2016 at 10:57 am

      Does Apple need to make sure you can resell your old device if you no longer want it? No. Why should the 76ers or StubHub give a crap about you wanting to resell your tickets?

      Reply
      • Kyle Scott February 9, 2016 at 11:25 am

        They shouldn’t. But again, Apple isn’t selling its phone through a third-party that makes it unclear where it’s coming from. When all tickets are behind banner of StubHub, the Sixers have power to set the market price without actually acknowleding they’re doing so.

        Reply
        • Meh February 9, 2016 at 12:01 pm

          Companies do this all of the time. Do you think Shoprite is really manufacturing all of those store-label products they sell?

          Reply
    • Kent February 9, 2016 at 12:46 pm

      Yes this is being done now with the NFL Ticket Exchange platform on Ticketmaster. If you try to sell a game from your Eagles season ticket package officially through the Eagles/Ticketmaster branded resale site, there is a minimum price floor amount that you can resell your tickets for, where the seller is prohibited from cutting the price below face value. That prevents lower prices when demand drops, making it harder for season ticket holders to sell their tickets late in a season when their team is playing poorly, total scam for buyers and sellers.

      Reply
  • CROSSINGBROAD VETERAN February 9, 2016 at 10:02 am

    On the face this is a bad look, in my opinion.

    Kyle/Jim – Was there any mention of what will happen to the current Sixers ticket sales department? A quick glance at the Sixer’s website shows their ticket sales department is made up of 91 employees varying from sales, group sales, and retention. If StubHub will be the exclusive ticket marketplace for the Sixers I would think there would be some downsizing. Those that run the Sixers are pretty smart people and I would think this is probably cheaper than paying salaries/benefits to 91 employees, which again is a bad look and could potentially feed the narrative of maximizing the value of the team and flipping it.

    Reply
    • steven a smith February 9, 2016 at 10:59 am

      AND MOST OF THOSE EMPLOYEES ARE ARFICAN AMERICAN! WHY IS IT THAT A TEAM WHO PROFITS FROM THE EXPLOITATION OF BLACK MEN CAN NOT USE THOSE PROFITS TO HELP OUT THE COMMUNITY????

      Reply
    • Kyle Scott February 9, 2016 at 11:26 am

      I don’t think it impaces their sales, just uses StubHub as the platform.

      Reply
  • Phil E Influenza February 9, 2016 at 10:12 am

    Yea.

    We had this story YESTERDAY!

    Great work!

    Reply
    • Kyle Scott February 9, 2016 at 11:27 am

      Everywhere else regurgitated the press release with two lines of elementary commentary. Go elsewhere for the fluff, come here for the smart commentary. Your choice.

      Reply
      • huge mitchie tools fan February 9, 2016 at 11:43 am

        shots fired

        Reply
      • Shart Shartveit February 9, 2016 at 11:54 am

        No problem, Chief,.

        Let me know when you get some smart commentary.

        Because with this post, you cut and pasted 162 words from Joel Tannenwald, but you only wrote 240. Tannenwald’s original story had 700 words. That hardly seems like a press release and 2 sentences of elementary commentary.

        Reply
  • MM February 9, 2016 at 10:26 am

    Does Jim Adair have a credit card, will he be able to buy tickets from Stub Hub with his leftover bitcoins?

    Reply
    • Shart Shartveit February 9, 2016 at 10:37 am

      Jim has multiple credit cards.

      In fact, he just entered the Lucky Credit Card contest.

      You e-mail them all of your credit card numbers with the expiration date. And then they tell you which ones are lucky. If you have the lucky credit card number, you win a free weekend in Atlantic City at the Revel

      Reply
  • Bigfoot and danielle February 9, 2016 at 10:38 am

    Please get back together.

    Reply
  • Bigfoot and danielle February 9, 2016 at 10:38 am

    It is

    Reply
  • kelly clarkson February 9, 2016 at 10:48 am

    who’s High Pitch?????

    Reply
  • paul jolovitz fan club president February 9, 2016 at 10:52 am

    You mean Dan??? I am so proud of our country for celebrating some deviant freak and making him famous. Maybe if he stopped living in sin, G 0 D would help him with his addictions and help clear his mind. “Trans–gender” is a choice not a disease.

    Reply
    • bigfoot February 9, 2016 at 10:53 am

      well you sound like a real prick it is. how would you like it if I came over there and shoved my big 10 inch C0CK in ya it is???

      Reply
  • Sour Shoes February 9, 2016 at 10:55 am

    10 inches is too big …. in think NOINE inches is perfect! ooooooooooooohhhhhhhhhhhhhh!!!!!!!!!!!!!!

    Reply
    • Mother Teresa February 9, 2016 at 10:59 am

      God don’t want me yet…I got more feet to kiss

      Reply
  • Soupy sales February 9, 2016 at 11:04 am

    I I i don’t like talking chairs. I I i don’t.

    Reply
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