CBS and the NCAA consurtium for corporate and finiancial dominance brought back the Boss Button– your panic switch to turn off tournament games should your boss or someone similarly un-fun walk by. This year it’s sponsored by Playstation in truly outstanding organic branded brilliance. Click the Boss Button and you’re met with a generic-looking presentation dedicated solely to promoting Playstation Vue:
Well played. Good to see the NCAA is giving all the coin back to the athletes, too:
Top-down economics at work.