Adam Aron Nearly Managed to Screw up the Time-Honored Tradition of GOING TO THE MOVIES

My God this man is a gem.

Former Sixers CEO and current AMC Movies CEO Adam Aron – a roving executive who knows his intended audiences about as well as a pressed shirt knows harmonic chord progression and the man behind such hits as Phil E. Moose, Andrew Bynum’s ridiculous press conference at the Constitution Center, and driving to Hershey to pick up the court Wilt Chamberlain scored 100 points on because, yeah, that’ll distract from the on-court product – has somehow managed to screw up running a movie theater chain, which has to be one of the easiest chief executive jobs on Earth. Sure, viewing habits are changing, and that means some enhancements to bring a Movie Tavern-like experience are probably necessary. But generally speaking, people like movies, and eating gross food, and drinking gross drinks, and paying $45 for the right to do so. It’s a pretty well-established framework. You just have to, like, keep the lights on off and make sure the screen looks better than what most people have at home.

But that didn’t stop Aron from trying to tinker with the time-honored tradition in an attempt to appeal to KIDS THESE DAYS, who just won’t get off their damn phones.

 

Two days ago [interview with Variety]:

Would appealing to millennials involve allowing texting or cellphone use?

Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.

At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.

Would you have a certain section for texting?

That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting friendly.

 

Today:

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Classic Adam. The dude manages to generate head-shaking press snippets without actually doing anything. Step 1: Open mouth. Step 2: Float horrible idea. Step 3: Bad press. Step 4: “Just kidding!” I feel like we’ve seen this before:

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If there’s a Step 5 in Aron’s latest debacle, it’s that his laughable, anti-texting statement just stated “loud and clear” (that phrase and the tactic of couching mistakes in listening to the audience wording is straight out of his Sixers playbook), IN BIG CAPITAL LETTERS, that no, millennial, you may not bring your phone into our movie theater. I mean, like everyone knows you’re not supposed to text during movies, but we all do it anyway. You just have to be polite about it and turn off your ringer. But now here’s the FRIENDLY TO MILLENNIALS CEO shouting at you to turn off your phone and get off his lawn. Wellllllllll done, Mr. Aron. Well done.

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72 Responses

    1. Hey guys! You want to go visit sick kids at CHOP? It will brighten their day…. oh wait let me quick grab a camera crew so that we can publish the photo so everyone will know how great we are!!!!!

      1. Nothing on the Flyers? Nothing on Steve Mason allowing a soft goal? Nothing on Sixers big man Joel Embiid playing in the summer league?

        Come on Jim & Kyle, wake up!

        1. Sorry buds, every one knows that Jim and Kyle spend their weekends doing the north philly circle jerk.
          ……….Its a shame really. They could be out visiting other websites, stealing their articles and posting them here
          3 days later as ‘original content’.

    2. What the h e double hockey sticks was that???? was that supposed to be an article on a sports site? something something to do with movie theatres, which are going out of business in case you didnt notice. something about driving to hershey to pick up the wilt chamberlain court WHAT THE ##### ARE YOU TALKING ABOUT???????????????????

    1. He’s just trying to get some rumors started to drum up listeners. I’ve been in the radio game long enough to know that when I see it.

      1. It’s great how you and I steal paychecks from Greater Media! Can’t believe they’ve kept us around this long.

  1. I like capitalism. But this man is a living, breathing argument against it. How anyone this dimwitted should be able to collect massive CEO paychecks is beyond me.

  2. I don’t buy concessions at the movies. I do not text, or use my cell in any way, shape or form, when I go to the movies. And what is this practice (you talkin’ ’bout practice) of waiting til the end of the picture to show the cast and credits, something I have been seeing more of since Y2K began.

    1. i get in fights with n*ggazzz who talk and text during movies, i cant f*cking stand it.

  3. well one of them might be true…i hear his over bearing nonsense right now….make it stop

  4. Nothing on me?

    Anything on me taking my Instagram account private ?

    Nothing on the Nerd that I dumped ?

    Getting close to 5p. Done for the day Kyle?

    1. Ohhh Jillain you’re so hot and narcissistic! What am I going to do now that I cannot stalk you on IG and tell you how hot you are and boost your humongous ego?

    2. What’s with the guys who claim to dislike Mele, yet following her every move? They know her twitter, IG and boyfriend status and can quote her Facebook postings. Who pays that much attention?

      Does she perhaps represent every pretty girl who ever ignored them?

      1. So you’re one of the losers who adore her and tell her how hot she is? Cool bro! She’s an uptight, self absorbed, broad who knows diddily squat about sports. Has no business hosting a sports show. You can include the unqualified barret brooks and sara beaker too

        1. Actually I’m not. Like I said, who pays that much attention. My question is, I you dislike her, why p
          ay so much attention to her?

        2. Hahahaha he’s definitely one of those nerds that leaves a you are so hot comment . Maybe a marry me comment

          1. At least I understand those guys obsession. They are delusional, but at least they are obsessed with someone they like.

            My initial question, why obsess over someone you hate , is obviously to complicated for the guys that do it. That’s why they can’t come up with anything better than “i’ll bet he’s one of them”.

          2. Over/under 3 years since uncle junior has touched a woman. I say over.

  5. Jillian ranted on Facebook earlier today about people being very mean and judgmental of her. No worries, you can still look at me in all my glory in tight spandex on IG.

  6. black people have succeeded in ruining the time honored tradition of going to the movies

      1. Fuckkk you n1gger you don’t watch your mouth I’m gonna hang your spook ass from a tree and use it as a piñata

        1. What’s the matter, is the black man keeping you down? You started the race 60 yards ahead of them by being white. If you fucked it up from there, that’s on you. Get over yourself. Show some self-respect, mouth breather.

          1. i guess the NAACP isnt advancing you as fast ad you’d like?

  7. I think Adam is a true legend

    He is a masterful marketer. He knows the pulse of his audience

    I may blog about him for an upcoming post. I am also going to be covering some really cool things on Penn’s campus ! (God i love penn, and Dick

    1. because they own the banks and they make the loans so they start all the businesses and if they fuck it up no repercussions, heres another loan to start something else as long as your wearing a yamulka you can go into a bank and get what you need.

  8. i would like to see some more moose knuckles at the movie theater. Also some tacos please (both kinds).

  9. Back in April of 1970 in the last game of the regular season, I gave up a goal just like Mason last night in a one to nothing loss to the North Stars at the Spectrum. It kept the Flyers out of the playoffs. Snider was mad and had me on the trade train to Toronto the next year just to get rid of me. I can say this now……Ed made a lot of bad decisions

  10. That are bigger homers than the Stepfords?

    Packers
    Redskins
    Cardinals

    Any others?

  11. my cheesesteak yo where bees my cheessteaks! i is wants my cheesesteaks! yo yo yo wheres beeds the white privaledgeses yo i aint tippings no biotches unless they bees in da thongs yo yo yo where bees my chessteaks!

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