E tu, Michael Rubin?

This here is the email online sports gear retailer Fanatics sent to Caps fans during the third period last night. The Caps were trailing 2-1 at the time (they lost by the same score):

Now, chalk this up to a simple mistake. It happens. I’ve been on the sending end of these emails.* But, it’s worth noting that Sixers co-owner Michael Rubin, who founded GSI Commerce, owns Fanatics. So I very much appreciate this conspiracy theory:

I vote that they send this email every game until the series is over… on Friday.

*Try having to sit through the MLB.com online store meeting where we had to craft the Rays World Series Champions email and graphics. Somewhere, the inboxes of third-world children are flooded with Rays promotional fare.

H/T to RussianMachineNeverBreaks.com