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Shoutout to Fanatics for Jinxing the Caps
By Kyle Scott
Published:
E tu, Michael Rubin?
This here is the email online sports gear retailer Fanatics sent to Caps fans during the third period last night. The Caps were trailing 2-1 at the time (they lost by the same score):
No, Fanatics. Bad, Fanatics. (Via @GLB62) https://t.co/TISEOKPu9j pic.twitter.com/mBdsQ91acD
— Dan Steinberg (@dcsportsbog) April 21, 2016
Now, chalk this up to a simple mistake. It happens. I’ve been on the sending end of these emails.* But, it’s worth noting that Sixers co-owner Michael Rubin, who founded GSI Commerce, owns Fanatics. So I very much appreciate this conspiracy theory:
@dcsportsbog cc: @CrossingBroad RUBIN
— James Braunstein (@JMBstein) April 21, 2016
I vote that they send this email every game until the series is over… on Friday.
*Try having to sit through the MLB.com online store meeting where we had to craft the Rays World Series Champions email and graphics. Somewhere, the inboxes of third-world children are flooded with Rays promotional fare.
H/T to RussianMachineNeverBreaks.com
Kyle Scott is the founder and editor of CrossingBroad.com. He has written for CBS Philly and Philly Voice, and been a panelist or contributor on NBC Sports Philly, FOX 29 and SNY TV, as well as a recurring guest on 97.5 The Fanatic, 94 WIP, 106.7 The Fan and other stations. He has more than 10 years experience running digital media properties and in online advertising and marketing.