It’s like they got the idea for the greatest Super Bowl ad ever, but just couldn’t wait to air it. And that’s not the only commercial in the series. There’s also this one, playing off of Bo’s infamous trucking of Brian Bosworth:

https://www.youtube.com/watch?v=03xnpYW5J68

The spot was created by ad agency David&Goliath, and almost makes up for their Kia commercials with those hamsters. “Tecmo Bo” will debut during Sunday Night Football, or you can just watch it over and over again here.

[h/t Jim Weber]