We launched our store almost three years ago and in the time since have sold thousands of shirts. How many thousands? Good question. I could take a pretty good guess, but I never had access to accurate reporting until receiving what amounted to a statement at the end of each month. Our partners, an Ohio-based company, designed, printed and shipped our shirts. I would send them an email about an idea, they’d quickly get me some mockups, I’d choose the best one, and then they’d then send the artwork to a printer, who would then ship the shirts to a fulfillment center (another company) that would ship and handle customer service on the order. The first company would handle updating CrossingBroadStore.com and keep track of inventory. In some cases, we’d print less popular shirts on demand to avoid sitting on boxes of fucking Pick Up The Shield and Play Like a Girl Today shirts (hey, mistakes happen).

For me, this was a hands-off approach to selling t-shirts, but one that had some drawbacks. With two-levels of middle-men, there were low margins, and not having direct access to the inventory made it tough to do any sort of local or in-person sales. For you, it meant a sometimes subpar customer service experience. And though I was generally happy with our product, I at times had quality concerns as I often wouldn’t see a shirt until after it started shipping to customers.

The all-new CrossingBroadStore.com.

We’re still using our same partner to handle design and printing (because they’re experts), but we’ll be maintaining our own store. It’s cleaner, easier to use, and looks great on mobile. Printed shirts will be sent to us and fulfilled in-house… and if you take that to mean that my super organized wife will be overseeing fulfillment, well, then you might be on to something. It always bothered me when I’d get an email from an understanding customer who told me about a horrible customer service experience with a warehouse fulfillment loon. We’re putting an end to that.

This is all great for me, but what does it mean to you, the discerning customer? Quite simply:

An all-new, clean design.

A better mobile shopping experience. Our old site looked like balls on mobile, and that was a problem because more than half of our visits are on mobile.

We of course accept credit cards (all payments are handled securely through Shopify), and PayPal, but we now also accept Amazon Payments and Apple Pay, which will make it that much easier for you to buy a sweet Wentzamania shirt on the go.

Generally speaking, shipping times will be quicker since we’ll be shipping from the Philly area. And shipping will often be cheaper. During the holidays, we’ll offer expedited shipping so you can get your gifts in time for your holiday of choosing. Ironically, since our current stock is en route and we just placed a new order to stock up, orders over the next few days might take about 5-7 days to arrive as we ramp up.

Better customer service.

The ability to shop directly on our Facebook page, using Facebook payments, and even right here on the site, in a blog post. Like this:

More designs. Right now, our selection consists of our best selling current shirts, but since we'll have more flexibility with regard to pricing and shipping, and since we expect this to be more profitable, we'll have not only more designs, but also variety in products-- not just t-shirts, but sweatshirts, hoodies, more women's shirts, and more.

That's it. That's the new store. And to celebrate the new CrossingBroadStore.com and as a thank you for bearing with us as we iron out any kinks in the new process, everything in the store is 15% off when you use code process15 at checkout now through end of day Sunday.

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