Under Armor's Logo Will Appear on the Front of MLB Uniforms Starting in 2020
Major League Baseball isn’t going to let the NBA have all of the #branding fun. Next season, when the NBA rolls out their manufacturers logo on their jerseys for the first time in history (Nike), MLB teams will be getting ready to prominently display their own.
Today, Under Armor and Major League Baseball officially announced their reported new partnership. Part of the new deal, according to Baseball America, is that Under Armor will have their logo on the front of jerseys teams wear on the field, unlike the tiny Majestic logo currently relegated to the sleeve:
Under terms of the agreement—financial terms were not disclosed—beginning in the 2020 MLB season, Under Armour will be the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear, and year-round training apparel…
The agreement will put a logo on the front of major league jerseys for the first time—on the right side of the chest, above the nickname or logo, meaning for a Yankees jersey, for example, the Under Armour logo will be right above the interlocking NY.
That’s the right side of the chest to the viewer, left-side to the wearer. The NBA and MLB now jump ahead of the NHL and NFL – whose manufacturer logos are much less prominent, especially in hockey – in full-on branding.