I LOVE What Nike Is Doing with Their NBA Uniforms

Nike unveiled their new NBA uniforms today– and by unveiled I mean they posted a picture of a Warriors jersey along with a ton of copy about moisture-wicking, recycled, breathable, gives-you-a-handjob material. But, there was one area of note, and that’s that teams will now have four, or even five, jerseys from which to choose. Check this out:

Coinciding with the introduction of the new uniforms, the NBA is eliminating its “Home” and “Road” uniform designations. Beginning with the 2017-18 season, home teams will pick which of their uniforms will be worn at all home games and visiting teams will choose a contrasting uniform within their own assortment.

Because of this change, Nike and the NBA worked together to create four core uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its respective franchises.

The first two editions of the NBA uniforms, which will be introduced by teams this summer and will make their on-court debut at the start of the season, are the Association and Icon editions. The two remaining core uniforms, inspired by the mindset of the NBA athlete and the communities that support their teams through thick and thin, respectively, will be revealed in the coming months.

The Association Edition, the traditional home white uniform that all 30 teams will have in their assortment, links them as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach.

The Icon Edition, previously known as the road uniform, represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans.

That sound you hear is Earth rolling its eyes at the re-branding of fucking home and away – ONLY NIKE! – but I Celine Dion loooooooooooooooove the concept of four different uniforms. It sounds like(?) one will be designed by players and the other through fan input? Genius! For real, this is exciting, fun, and marketable!

Thus far only the Kings have unveiled their new jersey– which I kind of wish just had an image of Sam Hinkie butt-fucking Vlade Divac or a picture of Vivek Ranadive telling Malcolm Gladwell how he invented basketball. Alas:

The Sixers’ ASSOCIATION and ICON jerseys won’t change much – they just updated their jerseys – other than to include the new material and a StubHub patch, but I’m intrigued by the other two versions. Nike also said eight teams will have a Classic Edition jersey, which I’m guessing for the Sixers might be their red alternates. It should be fun to see what teams come up with.


7 Responses

  1. Nobody ever got laid wearing a jersey in public . Well maybe embiid did when he wore his to the club

  2. This is the stupidest thing ever.

    Of course Kyle likes it, this is what Oregon does….oh, wait, Oregon is on the outs because Chip got fired.

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