Hooooooooooooooly shit.

Joel Embiid straight up destroyed Hassan Whitside on social media after the Sixers beat the Heat in their last preseason game.

If you’ll recall, last year, Whiteside criticized Embiid for his “gimmick” Twitter account and campaigning for All-Star Game votes. Embiid responded somewhat tongue-in-cheek by voting for both himself and Whiteside.

Last night, with both players putting up fairly pedestrian numbers in limited minutes (Embiid had 5 points and 7 rebounds in 14 minutes, Whiteside had 7 and 3 in 10), things got taken to a new level. It all started with this Tweet from Bleacher Report:

Whiteside called bullshit:

And now we have a full-fledged Twitter beef:

Oh wow, he works in a shot at Kevin Durant and his now infamous burner account. Meanwhile, over on Instagram, things got even more out of control. Embiid, who is known for using clever locations, set his to “Whiteside, Scotland.” That wasn’t all:

Good God this was a preseason beef. Wait until things get going for real.

Whiteside was a -9. Embiid was +13. Trust the process.