Comcast Spectacor is Jumping on the eSports Bandwagon
There’s a Crossing Broad reader named “ESPORTS ARE THE FUTURE” who frequently posts in the comments section.
Maybe he knew something, because Comcast Spectacor announced Wednesday morning that they’re getting into the competitive gaming business with the introduction of the “Philadelphia Fusion.”
That sounds like the name of a minor league hockey team, but it’s not, it’s a professional gaming brand that will begin playing in the “Overwatch League” in December. Overwatch is a modern-day shooter, something like Destiny meets Halo meets the G.O.A.T., Goldeneye 007.
Orange and black will be the Fusion colors, matching their sister club, the Philadelphia Flyers.
From the press release, Comcast Spectacor President and CEO Dave Scott:
“We are thrilled to introduce the Philadelphia Fusion brand and team colors as we continue our exciting march toward the start of the season. Orange and black are colors of passion here in Philadelphia, and we are proud to incorporate them as we continue to formulate our coaching staff and roster of players.”
Expect a coaching staff and roster announcement in the coming weeks. I think they should go for a new and innovative sports science advocate, and not some eSports retread, but that’s just my opinion.
The most interesting thing to me doesn’t have anything to do with gaming, but the fact that Comcast seems to be branching out and buying more sports properties. The company acquired a National Lacrosse League expansion franchise just two months ago. They now own the Flyers, Fusion, (Wings), and the Maine Mariners, a new ECHL team that will begin play in 2018-2019.
That’s similar to the moves made by the recently formed Harris Blitzer Sports and Entertainment, the Josh Harris and David Blitzer company that owns the Sixers, Devils, Team Dignitas, Crystal Palace FC, and a couple of minor league teams.