Fresh off a 15th straight win, the Sixers’ front office will officially unveil the “Phila Unite” playoff campaign today.
You’ve probably seen the teasers with the snazzy new branding, imagery that uses the Ben Franklin “join or die” snake intertwined with the Sixers’ Liberty Bell logo, a new design painted on a couple of city murals and plastered on walls in sticker form.
That’s the postseason theme, and you’ll see a few changes to the court beginning this weekend:
The new logo will be used at center court while “Phila Unite” appears in cursive in front of the Sixer bench.
Players will also wear special uniforms featuring the snake sewn into a flap on the shorts, and the word “Unite” on the lower right corner where you would find “Brotherly Love” on the white and blue, regular season getup:
Just small, subtle changes there.
You’ll also see these banners inside the Wells Fargo Center:
I like the ideas. They’re sharp, simple, and consistent with the brand.
As for those murals I mentioned, there’s one in West Poplar, one in Brewerytown, and two in Fishtown, so I might grab a coffee, put on some skinny jeans and flannel, and go check those out in person.
Also, if you’re going to game one, all fans in attendance will receive a playoff T-shirt. For the second home game, you’ll get a 12-inch by 13-inch “Phila Unite” rally flag.
Here’s the new playoff hype video –
— x – Philadelphia 76ers (@sixers) April 11, 2018