Remember how Chris Long donated his 2017 salary to charity?

He’s going down that road again, this time giving a portion of his earnings to an early literacy program instead.

I truncated the press release for y’all:

The Chris Long Foundation, in partnership with United Way of Greater Philadelphia and Southern New Jersey and in support of Philadelphia’s Read By 4th campaign, is launching the “First Quarter for Literacy” drive, designed to:

-put more books into the hands of children in underserved neighborhoods,

-build excitement and awareness around the role parents and caregivers play in raising readers,

-call on fans to join in the effort by purchasing books to enable distribution to more kids.

Through The Chris Long Foundation, Chris and Megan Long are investing nearly a quarter of his 2018 salary in launching the drive to increase early literacy among young children. The Longs chose to focus their education philanthropy this season on reading, more specifically by fourth grade, to address the documented connection between 4th grade reading proficiency to long-term academic success and high school graduation. In Philadelphia, almost two-thirds of children entered the fourth grade unable to read at grade level at the start of the 2016-2017 school year.

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The “First Quarter for Literacy” drive will have a local and national component, and the Longs will split financial resources to get as many books in kids’ hands as possible.

In Philadelphia, the Longs will distribute more than 25,000 books for children in underserved neighborhoods to build at-home libraries, as well as fund the creation of six Chris Long Book Nooks, that serve as neighborhood-based reading areas for families. Fans will also be encouraged to join in the effort and make a donation to purchase books that will build more at-home libraries in local homes. Details can be found at FirstQuarterForLiteracy.org. All books distributed through the drive will include a bookplate with tips for parents on reading habits and developmental milestones.

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Outside Philadelphia, “First Quarter for Literacy” will support reading proficiency programs in rural Virginia, Chris Long’s home state. The Longs will also offer a match donation up to $25,000 to any player on an opposing road team this year that wants to donate funds to distribute books to underserved communities in their playing market. Former Eagle, Beau Allen, kicked off the matching portion of the drive by giving $5,000 during week two when the Eagles faced the Tampa Bay Buccaneers. With the match, The Chris Long Foundation will donate $10,000 worth of books in Tampa Bay. More players will be joining the effort throughout the season, increasing the reach of the drive.

According to Spotrac, Long will earn a 2018 base salary of $2,500,000 and a roster bonus of $500,000.